Faculty of Design

Graphic Design

Alyssa Bernardo

ClubSupreme

I created these redesigns in collaboration with Anna Sokyrka, a student from the Illustration program at OCAD University. We redesigned ClubSupreme Mini Crackers’ packaging in order to improve visual appeal, appetite appeal, and sustainability. While maintaining the convenience of a resealable package, it keeps the crackers fresh and crunchy. These paper pouches are coated with a protective vegetable spray to protect against moisture, humidity, and gas. Our redesign utilizes fun graphics which are attractive to children while the package size appeals to large families. Use of the current brand colours helps refresh the brand identity without alienating ClubSupreme’s current repeat-customer demographic.

“With the growing demand for sustainable initiatives comes the importance of environmentally conscious packaging.”