Cecilia Tan

UNBOX SPACES WITHIN

Globally the largest banking and financial service brand that has appeal to international customers and audience. One of the world’s most recognised and respected brands, proving to showcase consistency of growth and investment into customers now and future. The brand is built from a combination of languages, mixtures of cultures, religion and people. Seeking potential customers from the space of an airport to participate and join the HSBC family as customers/businesses to seek success or helping each other thrive in the future.Illustrating the branding promise of ‘Together we thrive.’Focusing on the response of HSBCs five underlying pillars of human prosperity that they are actively involved in, through its core business and social responsibility activities.★ Sustainability★ Trade and Commerce ★ Education★ Diversity and Inclusion ★ SportThe goal for this project is to reintroduce HSBC's branding into an illustrative style. Detailing the services and opportunities that HSBC offers to their customers, specific to international travellers within the spaces of an airport.

“Beyond the surface, within the space. Unbox the spaces within.”