Faculty of Design

Industrial Design

Jason Cheng

Sensory Squad

Industrial Design
2021
The Sensory Squad are a collection of toys that bring the senses to life! Intended for the preschool age demographic of children 6 and under, these toys help the children interact and explore with the world as they navigate it for the first time. The sensory responses are charactered into distinct, relatable, and identifiable personalities and styles. Each character is designed to have a unique play pattern that leverages their sensory response in their design, allowing children to explore their senses through playing with the toy. Toys are often our first chances to explore our senses, and the Sensory Squad is here to help navigate their sensory exploration through play.

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Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad
Sensory Squad

Work by

Jason Cheng

Toy Designer