Faculty of Design

Advertising

Darian Ghaznavi

Lunchables: Celebrate Lunch

When i was younger my mom packed me one of my favorite dishes for lunchtime, called mantou (an afghan dumpling). I was so excited to eat it! as i opened my tupperware I was immediately met with looks of disgust and comments such as "ew" or "that smells weird" from the other students. I was so distraught, I never brought any afghan food to school after that. Now that I'm older I've been able to find comfort and reconciliation in finding out that this is such a universal experience for people from diverse ethnic and cultural backgrounds. This project was born out of a desire to eliminate this struggle and aim towards diversifying school lunches and what better way to elevate this then via the lunchroom culprit of "acceptable lunches"; Lunchables. This project starts off with an entire rebrand and includes campaign focused on diversifying school lunches in a fun and inclusive way.