Jenn Stewart

SOPS: Wine-Finding

SOPS is an iconographic wine-finding system created to help retailers better communicate and meet consumer needs.

“SOPS (The Stewart Oenophile Profile System) is a set of 50+ icons that I created to help retailers sell wine to an interested yet non-expert wine or beverage customer. The icons speak to the structural components, the tasting notes and the serving recommendations associated with a wine.The roll-out marketing campaign, designed for The LCBO, included an informational brochure, and a tasting kit. The tasting kit entitled “Taste Ontario” would include three 375ml bottles of wine to introduce the customer to the icon system, and Ontario wines. ”