Yein Lee

Redesign for Ciao Pack wine

This project is a redesign of Ciao Pack Wine. Maintaining the brand identity, I introduced new colours and designs to the package.

“This project aims to address the packaging design challenges faced by often-overlooked consumer groups, particularly those who are not considered "typical" or "average" consumers. The focus is on enhancing the needs of these groups, which are not being adequately met by existing packaging design strategies.In this project, the main target audience is colour-blind consumers. The aim is to improve the packaging design by introducing new contrasting colours, patterns, and typography, which would help the colour-blind consumers easily identify and differentiate between various products, particularly different SKUs of wine. By considering the unique needs of this group, this packaging design approach ensures that all consumers can fully engage with the product and have an enjoyable and seamless experience.”