N'Dasa Todd
Language Breeds Consumption
Graphic Design
2025
Gloss Cover Swatchbooks, Screw-post-Bound
3" x 7"
This series of 9 product “swatchbooks” collects various anti-aging products on the market. Through the use of varying colours, types of product containers, and strategic language, this swatchbook reflects the formal qualities and linguistic strategy of product advertising that play on the psyches of aging women and motivate their (over)consumerism.
