Arshdeep Kang

Jugaad Principle 03: Envelope

Print
2023
Envelopes
24" x 36"
Jugaad Principle 3: creating a fast and cheap—but effective— workaround (a makeshift).Having photographed found designs created by non-designers, I needed to showcase them. I wanted to present these images in a poster format, but getting stuck in a creative rut and seeing how costly it is to print posters, I decided to change the composition completely. Rather than designing for a 24”x 36” poster, I went around the house looking for a cheaper format to design and print for, an envelope. Getting mail every day, our household recycles quite a bit of paper, and seeing an abundance of envelopes compelled me to use them. Now, I was designing a 4”x 9” composition, and it gave me a fresh perspective. Finding a cheap material like an envelope, that is more effective in showcasing my designs, was a decision I was more than happy to make seeing how interesting the results were.

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Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope
Medley, Principle 03: Envelope

Work by

Arshdeep Kang

Graphic Design

“How does one design within limitations? By turning adversity into opportunity. Look at what you have and see how you use it to your advantage. ”