Chantelle Wong
Monggie Brand Guideline 2025
Advertising
2025
Brand Guideline
“Check full PDF document for more!This brand guideline outlines the visual identity, voice, and values of Monggie—a character born from dreams and built on emotional exploration. It covers the core brand story, audience insights, art direction, color palettes, typography, and product direction. Designed to ensure consistency across all touchpoints, the guide reflects Monggie’s essence: introspective, imaginative, and emotionally resonant. From dreamy visuals to participatory storytelling, every element is crafted to connect deeply with the curious and creative souls who journey with Monggie.”