Faculty of Design

Advertising

Garthikan Gobinathan

Lovin' My Melanin

The average skin cancer survival rate for white skin is 91%, whereas it plummets to 65% for BIPOC due to lack of awareness of its symptoms. As POC, we already take good care of our skin, but let’s be lil’ more generous with our attention. Introducing ‘Lovin’ My Melanin’, an effort to combat skin cancer through the love we have for our skin. So, let’s raise awareness into the most intimate part of our day; which in this case, when we grab our towel.

“Combat skin cancer through the touch of love. ”