Faculty of Design
Advertising
Leah Meddaoui
Swiss Chalet: Get more out of dining in
Advertising
2019
In the age of online food delivery services, the dining experience is drastically changing for Swiss Chalet.Through my own research, I found that there is a slight embarrassment that comes with dining atthe restaurant. For my thesis, I wanted to take on the challenge of changing young Canadians perceptionof Swiss Chalet and encourage them to actually dine in the restaurant.
“My idea is not to slander the quality of Swiss Chalet takeout and delivery, but to humorously highlight thatno matter the restaurant, the quality when you dine in is always better. The experience of diningat Swiss Chalet is an unparalleled Canadian experience.”
Work by
Leah Meddaoui aka. 512
Advertising
“My name is Leah, but I also go by my brand name, 512. My whole life, I grew up going back and forth between my parent’s houses - the two of which were connected by the streetcar, the 512 streetcar. A...” [More]