Vidhi Khurana

SIPTUAL

Siptual is an instant tea and coffee brand launching with six SKUs: Masala Chai, Moroccan Mint Tea, Pu-erh Tea, Vietnamese Coffee, Turkish Coffee, and Indonesian Coffee, bringing culturally rooted flavours rarely found together on Canadian retail shelves. A new culture is introduced to the lineup each year.The hero product is a variety pack containing all six SKUs, anchored by a trivia card game printed on plantable seed paper. Cards prompt players to explore the drinking rituals, customs, and social practices tied to each culture, reflecting the universal truth that tea and coffee are, across the world, about gathering.Every material is fully biodegradable: cellulose film sachets, seed paper cards, and FSC-certified recycled paper boxes. The brand is Fairtrade-certified, with 20% of profits going directly to plantation workers.

“Siptual is a brand centered on cultural connection, ethical sourcing, and community, turning an everyday habit into a moment of genuine cross-cultural exchange, one sip and one card at a time.”