Maria Azevedo Graca

Fauna - A New Standard in Pet Care

Born from a clear gap in the pet wellness market, Fauna redefines everyday pet care through thoughtful design. Developed over the semester, the project brings together a complete business plan, a functional prototype, and a distinct brand identity.

“With Fauna, I wanted to rethink what pet wellness products could be, especially from the perspective of real, everyday use. A lot of products in this space prioritize aesthetics or comfort, but overlook durability and hygiene, which are just as important for pet owners.I focused on creating something that solves those gaps in a practical way, designing a product that is both washable and built to last without sacrificing comfort. Beyond the product itself, I used this project to explore how a brand can feel thoughtful, modern, and genuinely useful, building out a full identity and strategy that reflects those values.”