Verity Badov
Second Hand Salve
Advertising
2025
The climate crisis feels like an impossible challenge to conquer. But people of all ages are still trying to combat it by living more eco conscious, sustainable lives, especially Gen Z. They know fast fashion is one of the largest contributors to global carbon emissions, making clothing that averages only 7 wears. That’s why 83% of Gen Z are willing to shop second hand. But some clothes are still overlooked because of imperfections that seem too complicated or time consuming to fix.