Faculty of Design
Advertising
Megan Leung
REESE'S PUFFS: WHAT YOU REALLY REALLY WANT
Advertising
2018
A repositioned campaign on Reese's video campaign: what you really really want (linked below) where we shifted the target from teenagers to parents. Based on the insight that parents like Reese's puffs but they might be ashamed to buy that kind of cereal in store or keep it around the house. Our idea? To "Re-brand" Reese's puffs as a tropey healthy cereal so parents can enjoy the cereal, they really really want. Done in collaboration with: Evan Sadler.
“It's what parents really really want.”
Work by
Megan Leung
Advertising
“Megan is a unique and aspiring designer and art director who prefers taking on projects that have personality and heart. She hopes to create work that is meaningful and joy-inspiring just like the...” [More]