Kara Marcinkoski

The Sport is Wearing the Clothes - An Interview with Lady White Co.

The seasonal output of a brand is often representative of a whole wealth of experiences, influences, and inspirations that come forth during development. What we encounter in the store setting is emblematic of a whole team of actors working together to produce a collection each season. For Lady White Co. the owners Phillip and Sarah have established natural connections between what they design and the community and team around them. Deeply observant, they find much of the feeling and direction for the brand from their interests, like photography. Alongside actively compiling a vintage archive and holding close collaborative relationships with artists, photographers, and designers, Lady White Co. utilizes this diversity of influences to their advantage, distilling it down into a concentrated, accessible, sportswear-based form that is effortlessly down-to-earth. Catching them just as AW20 was shipping out, we got a chance to chat with them about the unique elements that make up Lady White Co.’s team, process and future.