Angelina Do

AR Filter - Face Tracking | Which Squishmallow Are You?

Which Squishmallow Are You? is a fun, face-tracking AR filter that lets users discover their Squishmallow match. Designed to engage fans of the ultra-cuddly plush toy line, the filter uses a randomized selection mechanic to reveal a character above the user’s head, sparking playful self-expression and shareable moments.

“This filter was created to experiment with AR randomization and face tracking in a lighthearted, pop-culture-inspired format. The goal was to design an engaging, replayable filter that encourages social sharing and taps into the fan-driven community around Squishmallows. It's also a fun example of how simple interaction (like tapping to reset) can significantly boost user engagement.”