Jamie Hadonphrai

Branding for Underdust

I was assigned to design a branding and packaging for a made-up company called, Underdust. The brand, Underdust is a cosmetic brand and we're designing for their poweder deodorant. Working with another partner, we able to come up with the brand's identity and context as below.

“This project took alot of strength and constant research to appear what it is now. The identity of Underdust is refreshing, easy-going, bundle of positivity and I wanted the packaging to express the same feelings. The work consist of 3 SKUs : lavender, unscented, and matcha which I think are relatively new to the market. The packaging are filled with simple instruction and ingredients lists. I chose to design for Underdust because I wanted to promote a self-loving, healthy image for younger ones out there. ”