Zilin Zhang

Bacardi Redesign - Evilio

The purpose of this project is to redesign the package of Bacardi Rum. As we are creating a new line oriented on younger generation, how will we attract them through its visuals. The given name for the new line is Evilio. Most rum bottles are designed in vintage style with decorative patterns and handwritten curvy letters. As a young man oriented rum, Evilio has abandoned the traditional label design, and the design will be printed directly on the black bottle with legal requirements printed on a small label in the corner. Bat is the classic visual element of Bacardi. In order to make consumers have familiarity to Evilio, bat will be maintained as the main component of the design.According to the sketch drawing of bats, lines are transformed into abstract bat shape with blending. The abstract line design gives bats dynamic looks, and the gradient lines also express the functions of sonar, which bats have. Black and white palette is concise, mysterious, and classic.Click the globe icon if you would like to know more about this project 😊