Ian Keeler
NOVARI - Clothing brand concept
Graphic Design
2021
This semester-long project started with a simple prompt: create a fashion company that makes environmentally-friendly clothing. From there, I started researching exactly what sustainable clothing production entailed. I learned what already established companies were doing. I looked at age-demographics in relation to opinions on environmentalism. Essentially I had to create an entire business concept, from customer base to corporate values. It was an incredible learning experience working out how all facets of a company identity influence the branding process. Eventually, I developed five different brand marks before choosing one and refining the design. I also had to develop the other parts of the overall look and feel. What kind of photographic imagery should this company use? What fonts would be on its posters and website? What colors and designs would mark every item coming from the brand? All these elements and more were then assembled into the brand book shown here. It’s a manifesto of sorts, a guideline for all aspects of the brand.
“Novari combines a love of the natural world and a love of fashion to create bold yet sustainable styles.”
Work by
Ian Keeler
Graphic Design
“The highlight of my time at OCAD has been learning a wide variety of skills, from branding and illustration to digital painting and sound design. I love working out how to weave these skills together...” [More]