Elaine Hu

F*** HANGOVERS

"F*** HANGOVERS" is an integrated ad campaign promoting the launch of NotHangover, a hangover prevention drink by FoodTech company NotCo.

“YOU KNOW HOW WHEN YOU’RE OUT DRINKING,you’re making a deal with the gods of fun that you’re gonna pay for tonight with tomorrow? We relate to this more than we wish we did. Hangovers are the #1 cause of “GOD DAMN IT” the next morning, ravaging the 20-30 year old demographic. So to fight back, we’re launching a campaign that we think the aforementioned public will strongly resonate with. Presenting: F*** HANGOVERS.We launched on social media, print, and XM design - targeting areas where we know we can find the demographic. Whether doom-scrolling social media in bed, at our large-scale pre-party in partnership with Electric Zoo EDM Festival, or even puking/otherwise taking care of “business” in a bar restroom, you’ll be sure to want a taste of our NotHangover life hack.We said it.F*** hangovers.Copywriting by Elaine Hu & Art Direction by Margarita Tsetsakas.”