Max Perone
Dave's Killer Bread
Advertising
2020
Dave’s Killer Bread is the organic bread that makes bread good and lives better. They don't only make good bread, it sees the good in people. In fact, 1/3 of their employees are reformed convicts who needed a second chance. This campaign mirrors peoples’ initial bias and flips them on their head. Using the imagery, sayings and actions initially seen as “bad” to highlight the good. While some only see the bad Dave’s Killer Bread sees and delivers the good, in their bread, people and communities in need.
