Shiva Kheirabadi

▐ Direct Mail ▐

Advertising

2018

Cardstock, paper

7 x 2.5 inches

Here I have photographed products for a direct mail campaign for a retail store. In these direct mails, I have included a sample from the selected lipstick, so that the customer could try it on to see if they liked the shade they could buy the lipstick. These direct mails are also brought excitement to the audience, and it has a great chance that the individual keeps them instead of throwing them out like normal direct mails. I used photography to capture the product and used photoshop to edit.