Faculty of Design

Advertising

Molly Jiang

Backroom

The Problem:n the recent years and months, social issues like Black Lives Matter, Climate Change, Metoo and many more movements have become a topic. With these social issues happening many clothing brands profit off these movements, by creating merchandise related to the movement with no intensions to give to-wards the organizations. At the same time, there have been numerous brands who have shown support with donations or dedicated collections where profits are donated towards the movement. The Solution:Backroom is an app that allows consumers to support brands who are contributing directly to movements. Collections within these movements will not be profited off of but instead donated to various organizations associated. Alongside these collections, consumers will also have the option to explore other styles from these brands.