Prisha Sharma

Ikea: Most Wanted

My design strategy for this campaign was to grab attention while still remaining simple. Ikea is known for minimalism and simplicity, which I wanted to convey through drawing attention to certain parts of the ad. Keeping in mind the intended placement was a billboard, I decided to use light to draw the viewer's eye to the product, leading me to expand it into a "night time" version that changes after sunset, further reinforcing the "most wanted" headline.