Mohammad Khan
The SixMix Cookies | No More FOMO
Other
2025
The hardest part of being at the counter is picking your sweet treat. When you’ve finally decided on one, you start feeling that you’re missing out on another. The SixMix cookies provide 6 flavors in 1 footlong. Eliminating all FOMO. The campaign maintains buzz around the Subway Footlong cookie by staying rooted in insight, and solving the issue, adding further relevance to the footlong cookie. Additionally, the campaign goes full 360°! Having interactivity, providing people with a chance to see their #SixMix in stores, culturally relevant collabs, cookie flavor drops, installations, and traditional media. The campaign will roll out in phases.Phase 1 of the campaign will familiarize the public with the offering through ads and an activation installation.Headlines: No More FOMO, The all new footlong…, etc.Phase 2 will position it as the best in competition to the others. Headlines: There’s a new cookie in town, The others never stood a chance, etc. Phase 2.5: The monthly cookie drops will begin, and the competition to get your #SixMix flavors in store. Project in collaboration with Alina Rashid.Art Director: Alina RashidCopywriter: Mohammad Khan
Work by
Mohammad Khan
Copywriter
“Mohammad Khan likes writing fun lines. Honestly, he can’t help but use humour where applicable. Though, he keeps his work rooted in storytelling and hopes to spark connection amongst all....” [More]