Chenhui Song

No. Brainer

A website platform that uses Artificial Intelligence to generate graphic compositions.

“No. Brainer is an experimental website that aims to provide insight into the impact that Artificial Intelligence (AI) and future technology might have on graphic designers. Many believe AI could replace graphic designers and become a threat to the industry. However, through my research I see AI and future technology as being an essential tool for designers.When users visit the website they can input their own set of parameters (elements, and principles of design) or allow the application to input random data. The website will then use its database to generate a number of compositions. Users can then download these compositions as a source of inspiration for their own design. My goal with this tool is to inspire and to spark new ideas rather than provide a design solution.The reason I am building a supportive tool is because I do not believe AI could or should replace human graphic designers. The thought and process behind design is what makes a piece of design valuable. A tool like this can enhance and stimulate the design process rather than take it away. I believe this is how we should develop our technology: to provide a better experience for humans, instead of replacing humans altogether.”