Vazgen Gyulkhandanyan

GradEx Exhibition

Roots Corporation is an organization looking to increase their marketing and advertising support for the second half of 2025. We are looking for advertising agencies to support us in developing a campaign for Q3 2025. Roots is seeking a dynamic and innovative agency to develop and execute a national marketing campaign aimed at positioning the brand as a leader in the shop-local movement. The campaign will emphasize Roots’ commitment to Canadian-made products, sustainability, and its rich heritage, while collaborating with local businesses in every province and territory.This project has been created in collaboration with Maria Azevedo Graca, Prisha Sharma, Rojin Javadiand Todor Dimitrov

“Amid the ongoing events occurring in the U.S. shopping local has never been more important. Although shopping local is great, we want Canadians to understand why they are shopping local and what they are contributing to by doing so. Shopping local means understanding the origins and the impact it has on our economy, strengthening the sense of community across our provinces.”