Ashley Giordano

THE IN BETWEEN

Have you ever heard of Middle Child Syndrome? It's when middle children feel neglected, misunderstood and underestimated by their parents and siblings. This makes middle children seek community. The In Between is a clothing brand I started from scratch that is dedicated to create community for middle children and anyone who has ever felt left out. The campaign includes print, OOH, social media and a CSR event where middle children and everyone who has ever felt neglected.