Shail Ramoutar
Bringing Motion to Schwinn
Graphic Design
2024
Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro
Schwinn is a well-known bicycle company, I chose to revamp their current design by working on their logo and their commercials.
“When approaching this project, I researched who is 'Schwinn' and what is their brand identity, because I have never heard of them before. I quickly recognized the lack of movement, not only in their logo but also in their website and commercials. This led to me re-doing their logo and there are three versions of it, the full logo that includes the red strip at the bottom aka the new SCHWINN COMET, the medium-sized logo with the words and the SCHWINN STAR and then the small logo that is just the star. (feel free to look at my process book to see how I developed the logo).From here I created multiple logo animations and one commercial showing off the bikes of Schwinn. Additionally, I created a mock-up preview of what how I would do their website. ”