Sheng Kang He

DORITOS – BOLD DESIGNERS WANTED

PLC X PEPSICO DESIGN + INNOVATIONThis project centered around the bold redesign of the Doritos bag as part of a limited-edition campaign aimed at pushing the boundaries of snack packaging design.Emphasizing boldness and innovation, the redesign introduced a striking visual system that broke away from traditional snack branding, delivering strong shelf impact and cultural relevance.The final outcome amplified Doritos’ identity with a fresh, edgy attitude while maintaining its iconic brand recognition.(This work was created as part of a mentorship program organized by PepsiCo, Inc. in collaboration with the Lewis College of Business. All trademarks, logos, and brand elements are the property of PepsiCo, Inc.This project is showcased for non-commercial, educational purposes only.)

“Design interactive Doritos packaging that brings the bold flavour of Nacho Cheese to life through playful and engaging elements.”