June Jung

City of Toronto Rebranding

Graphic Design
2023
I wish to explore how graphic design contributes to establishing the graphic identity of the city by creating visual personalities, connections, visual impressions and emotional experiences. I decided to demonstrate that by redesigning the city of Toronto, where I am living right now.The totally redesigned city of Toronto will become a dynamic and diverse brand for the city. New primary forms(icons) which come from the city of Toronto will help people to understand the new identity of Toronto. Toronto is a city of dynamic and diversity. New icons will represent the entire city.The new logo of Toronto will have bold typography and a set of 4 different icons lined up above the wordmark to represent the city's diversity. The crucial part is that the city's logo changes every time it appears.

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City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding
City of Toronto Rebranding

Work by

June Jung aka. Graphic Design

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