Faculty of Design

Advertising

Megan Leung

DAILY BREAD FOOD BANK: GIVE

A mock campaign for the Daily Bread Food Bank to encourage more donations. Highlighting the sentiment that donating food means more than just donating a can or box of non-perishables. Giving food can be a form in which we show encouragement to those who are less privileged. This is why this campaign is based around the idea of giving, giving more than just an item of sustenance, its about giving a feeling. The campaign would mainly run on the subway but there would be little stickers to give out to those who donate at grocery stores to put on the donations and just to put wherever the shoppers want. All photography is done by me.

“When you give food you are giving love, hope and joy to someone else.”