Max Perone

Water First

Advertising
2020
Water First is Canada's leading charitable organization working with Indigenous communities to resolve local water challenges. Using original aboriginal art this campaign makes the point that restricting water rights actually erodes aboriginal independence and culture.

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Water First
Water First
Water First
Water First
Water First
Water First
Water First
Water First

Work by

Max Perone

Art Director

“I'm an artist turned art director trying to find my way in the crazy world of advertising.”