Cindy Xue

70 Days of Wordmark

70 days of wordmark is a typographic project which includes 70 different versions of the made-up nonsense word "bumfy" as an exercise in type design and brand exploration. Treating “bumfy” as the name of a hypothetical home comfort brand, I explored how a single, meaningless word could take on distinct visual personalities through repeated hand-drawn iterations, typeface refining and colour experimentations.