Jessica Kwan

GSN STATION ID

A playful rebranding project of GSN's (Game Show Network) five-second mnemonic logo animation and TV interstitials.

“Featuring popular elements such as money, playing cards, neon lights, and spinning wheel, the intent of the rebrand was to focus more on the different game shows featured on the network while honing its identity as the biggest and most exciting gaming entertainment network in North America. The energetic appeal of the animations are displayed through quick, dynamic transitions that produce a sense of unpredictability—a natural quality that never falls short in competitive game shows. The decision to render the station IDs in a 2D vector style was done to evoke the classic, cartoonish style that was primordial to nostalgic renditions of video and board games.”