Farah Basha

Strategic Foresight Research

This project was created to track consumer trends and behaviors as a way to gain relevant inspiration for potential design opportunities. It will help us produce new creative products, services, and experiences for users. Thus, my team and I focused on Meaningful Consumption as a departure point for our research.

“My role was to identify 10 trends and short-list them to our top 3. We then worked together to combine trends to create & name new ones of our own making. Once the new ones were created, we provided possible trend implications and possible design opportunities.”