Yuyi Fan

Healthy Crunch Rebranding

Graphic Design
2023
Healthy Crunch is a local Canadian health food brand. Its founder, Julie Bednarski, felt that there was a lack of healthy options in the existing Crunch and this inspired her to explore and create food that is both delicious and healthy.When I did the market research, I found that its packaging lacked competitiveness and did not convey the brand mission well. Hence, I redesigned it to better convey the brand's mission and increase the brand's benefits.

“Healthy Crunch products have many features that require a clear hierarchy of information. To do this, I organized the brand's messages into three levels and graded them using font size and color. As a School Approved product, its audience is parents and children, so the use of illustrations can better express this feature.”

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Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding
Healthy Crunch Rebranding

Work by

Yuyi Fan

“Design is what you observe, what you think about, and what you react to.”