Faculty of Design

Graphic Design

Alyssa Bernardo

Muskoka Brewery 25th Anniversary

The goal of this project was to choose a Muskoka Brewery brand and use it to celebrate their 25th Anniversary. I chose Born This Way IPA because the humanitarian nature of the brand was incredibly appealing. In 2020, Muskoka Brewery raised $9,200 for the GetREAL Movement through their Born This Way IPA proceeds. Funding from the project was used to train 70 2SLGBTQ+ and Black youth leaders, to hold corporate inclusivity and anti-racism workshops, and to train 2,000 employees on combatting 2SLGBTQ+ discriminatory and racist practices. After submitting this design to Muskoka Brewery, I was selected to join their marketing team as a Graphic Design Intern.

“This design can be applied to any Canadian-themed merchandise. It's a versatile design that helps to keep the merchandise consistent.”