JALE GONULKAPANSUDER

CROSSOVERS BETWEEN CREATIVE AND FUTURES TOOLS AND PRACTICES FOR SOCIAL CHANGE

Global challenges like poverty, gender inequality, access to good health, conflicts, climate crisis make disadvantaged groups suffer severely around the world. Advertising professionals and social marketers aim to tackle these issues through Social Good Campaigns to improve the well-being of individuals, communities, and the planet. However, their efforts have limits, and their contribution to positive social change might expand through collaboration with other disciplines that are also involved with social good. Futures, a research field that explores possible, plausible, and probable futures, offer a wide range of tools that allow us to envision and create desired futures that are inclusive, sustainable, and flourishing. The adoption of multidisciplinary methods may amplify the collective ability to cope with social issues. The major research project explores crossovers between creative and futurist methods and practices to support positive change.