Faculty of Design
Graphic Design
Krystal Zhou
BOOSTED
Graphic Design
2020
Boosted is the sub brand to KAI-SO. Boosted is created as a energy bar brand directed towards people within the gaming community. The energy bar is reflected back on to the marketing of video games and how there would be biases on who these games are directed to. The energy bar is to create the idea of reflecting back onto the branding of the energy. With the branding the goal is to make the energy bar still intriguing to a person who plays video games but create where the bias of the energy bar would not just be young males who only focus on video games. The branding has the goal of including both elements of aggressive as well as quirky to show how the video game industry does not need to be focused on one certain group of people.