Jenny Gu
NIGHTHAWK
Graphic Design
2019
NIGHTHAWK is a caffeinated candy brand with products that provide an energy boost for nocturnal people. These are primarily young people (students and/or working adults) with a busy lifestyle. This demographic uses NIGHTHAWK to stay awake at night for work and play. The candy products include marshmallows, gummies, hard candies, jelly beans, gum, mints, and chocolates, each serving containing the amount of caffeine typically found in a coffee or energy drink.