Bitter's Beauty is a love letter to cosmetic branding. This cafe-themed brand identity captures everything I love about cosmetics, from playful mascot design to unique scent names. This brand features Bitter, a clumsy yet hardworking mascot, four travel-sized products based on Bitter's favourite desserts, and a sleek sleeve box to hold it all together. Don’t miss the charming logo reveal that brings Bitter’s personality to life!
Bitter's Beauty is a love letter to cosmetic branding. This cafe-themed brand identity captures everything I love about cosmetics, from playful mascot design to unique scent names. This brand features Bitter, a clumsy yet hardworking mascot, four... More
Work by
Samantha Liu
Graphic Design
“Always bringing a delightful experience to everything I can!”
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