Martha is your friendly neighbourhood semiotician, strategist, futurist and friend. A natural storyteller with a passion for creative ideation, she looks at challenges holistically, analyzing the systems they occupy to identify possible solutions. A self-starter with proven project management experience, she knows how to juggle multiple priorities and make sure deliverables are achieved on time and to spec. Recognized as a leader in the workplace, Martha brings a positive energy to her teams and strives to ensure a safe and equitable environment. Guided by empathic co-design principles, she is passionate about looking for clever, practical, and actionable solutions to “wicked problems”.