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Faculty of Design

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Menna

Toeima

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“Empathy is the driving force that allows your art to have a true impact on the people it targets. That is why I dedicated a lot of my work exploring solutions to social and environmental issues through my passion for social innovation design.”

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MennaToeima
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Through studying the intricacies of art direction, I found that one of the most important aspects of design is empathy. Empathy is the driving force that allows your art to have a true impact on the people it targets. That is why I dedicated a lot of my work exploring solutions to social and environmental issues through my passion for social innovation design. My thesis is focused on inclusive design to create more accessible environments for people with disabilities and a platform to facilitate their input on the world. Aside from design, I love playing the piano, going on walks, doing yoga and taking pictures of sunsets.
OCAD U - Faculty of Design
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Major In progress, 2022

art direction design strategy photography branding social innovation design

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