Faculty of Design
Advertising
Meet the Designer
Elaine
Hu
aka. The Unapologetic Copywriter, Advertising
“I'm on a mission to destroy the 'fluff' in marketing, one line of copy at a time.I like a chef who lets their dish speak for itself, a comedian who doesn't waste a second from set-up to punchline, and a drummer who goes off on JUST the right amount of fills. Where did this attitude go in advertising?I dream of a world with no more fluff, filler, or false promises. To do that, I write for humans. And I tell jokes when I shouldn't. This is the basis of my copywriting. Unapologetically, Elaine ”
Elaine is an unapologetic copywriter, a language lover, and a no-nonsense storyteller. As a speaker of 4 languages, her infatuation with linguistic nuances is reflected in her adaptive ability to shift writing styles for her audience. Elaine is on a mission to destroy the “fluff”: the empty buzzwords and superficial promises in the advertising world. She writes for the underdog, the layman, the Jane Doe; you will never find meaningless verbosity in her writing. Her self-aware and personable approach to copywriting keeps her grounded and authentic - unapologetically.
University of Toronto
English Language & Literature
Major Transferred, 2019
University of Toronto
Russian Language & Literature
Minor Transferred, 2019
University of Toronto
Creative Writing
Minor Transferred, 2019
Copywriting Video Production Editing Art Direction Marketing
2024, GradEx
100 McCaul St.
2022, Star Networker
Ten Thousand Coffees
2015, Best Direct Examination Award
Ontario Junior Mock Trial Tournament
Celebrate the work of OCAD U’s class of 2023/2024!