“Alona Fiandaca's photography is studio-based and inspired by conceptuality and fine art dynamics. She is interested in the way she can truly ignite her creative vision (or even her client's vision) in a controlled environment, but will not put down a challenge in a more wild setting. She utilizes professional lighting equipment in order to create a variety of themed images such as dramatic, warm and colourful. She connects with her collaborators one on one to better understand their ideas and photographic goals, and from there, Alona proceeds to draft out makeup, wardrobe and lighting selection to bring their image to life. Her studio practice is a nod to those who feel camera shy. In an attempt to reassure her clients, she gives them the opportunity to entrust her in exploring confidence and proving that everyone is ‘photogenic’. Today, society makes it seem like you have to look or act a specific way in order to be deemed 'photogenic'. This stigma is seen affecting many people, and Alona wants to help break it because life is too short to be scared of a camera. Alona believes that studio photography is a way to be in control of not only the equipment she handles, but to allow her clients to be in control of how they feel and what they want. And with this control, self-esteem is heightened. With this balance, her projects become memorable for each party. ”