Hi, my name is Isabella, but you can call me Bella! Growing up, I've always been asked the one big important question in life. Are you Team Edward or Team Jacob? Of course, I never had the right answer to that. However, I always knew I had a passion for people and coming to understand what makes everyone different. My enthusiasm for research and strategy has grown in my last four years at OCAD University, which has enhanced my skills, specializing in insight-driven concept development. In my practice, I aim to reform advertising strategy to understand consumers better and build a more sustainable future.