Meet the Designer
Amanda
McCusker
“How might we encourage more women to be physically active? This was the question that guided much of my research and project focus during my studies in Design for Health. Taking a systems approach to understanding this problem I found a possible connection between what we wear to work out and how that affects our participation in physical activity.”
Amanda McCusker is a visual designer, brand strategist, and facilitator currently located in Toronto, Canada. In her professional practice she has collaborated with founders and wider teams across the tech industry, including cannabis, toy, and health sectors. McCusker has worked on projects spanning all user and consumer touchpoints, from user and customer experience to product marketing and brand strategy.Her belief is that good design emerges from human-centred strategies built on research and empathy. A recent graduate of OCAD University’s Master of Design in Design for Health program, McCusker focussed her studies on women and physical activity with substantial research into activewear and older women.
George Brown College
Advanced Digital Design
Major Completed, 2014
Visual Design Brand Strategy Product Design Service Design
2020, Toolkit for Activewear Design
2020, Best Poster
Active Living Research Conference
2018, President's Scholarship
OCAD University
