Meet the Designer

Siddhartha

Mistry

aka. Sidd, Graphic Design

“253 million people worldwide are visually impaired; 36 million of which are blind and 217 million have moderate to severe visual impairment. With such a large population being part of this category, design should be more inclusive and universal to support their needs. So why isn't it?This packaging concept for Nivea’s line of body lotion –verses their current design– incorporates aspects to create a universal design to include those who are visually impaired. Why Nivea? Nivea’s most outlined brand guidelines are “Nivea cares” and that they “value the importance and power of touch”. Since both parties prioritize the same values, it was only fitting to embrace the potential for them both.”

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Hey, I’m Siddhartha Mistry –Sidd works too– and I’m an OCAD University Graphic Design graduate of 2022. I aspire to inspire through the means of branding, packaging design, advertising and motion graphics. I begin every project asking myself “what if…” and truly believe that when you love what you do, it’s not work. I always strive to push past any limits and bring another perspective to my works.
OCAD U - Faculty of Design
Graphic Design
Major In progress, 2022
Edinburgh Napier University
Graphic Design
Major Completed, 2019

Packaging design Motion graphics Branding Content creation Advertising Animation

2021, Nivea | Packaging for the Visually Impaired
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