“253 million people worldwide are visually impaired; 36 million of which are blind and 217 million have moderate to severe visual impairment. With such a large population being part of this category, design should be more inclusive and universal to support their needs. So why isn't it?This packaging concept for Nivea’s line of body lotion –verses their current design– incorporates aspects to create a universal design to include those who are visually impaired. Why Nivea? Nivea’s most outlined brand guidelines are “Nivea cares” and that they “value the importance and power of touch”. Since both parties prioritize the same values, it was only fitting to embrace the potential for them both.”